Who is Southern Belle?

Arabella-1-752x1024Arabella Dowd ( or Belle to some) is a traditional Melbourne born and bred girl who attended Melbourne Girls Grammar for her school education. Arabella then went on to study Hair and Makeup for several years before embarking on a successful career in the film and televison industry for five years, working alongside the likes of Sir Anthony Hopkins, Russell Crowe and Toni Collete to name a few.

After an extensive stint travelling the world, Arabella returned home to find Melbourne buzzing with the news and excitement that was Crown Casino. Las Vegas was a favourite so Belle couldn’t resist becoming part of the VIP Host team that was managed directly under VIP Services and VIP Gaming Directors. Long hours, travel and the never ending requests coming from some of the worlds most renowned casino highrollers to the CEO of Time Warner US to the President of Toyota and directly to the Crown CEO and owner.

After completing training in Las Vegas at Steve Wynn resorts with local VIP staff, Arabella was then made Director of Guest Relations for Crown Hotel and in charge of overseeing the prestigious Villa Suites (38 in total) and their guests such as Billy Joel, Elton John, Whitney Houston and many well known corporate and sporting identities.

With discretion, professionalism and a strong focus on customer service, Arabella continued in this role until she then married and started her own family.

Four years previously to starting Southern Belle in 2014 , has seen Arabella working in one of Melbourne’s finest architect firms in our CBD. Belle’s role was not limited to supporting the three directors, business manager and 35 architects with reception, organising product presentations and assisting in administration duties.

Arabella has an inate ability to get things done on time, every time and there is not much she won’t do in order to achieve the right result.

Arabella thrives on building the best relationship possible with each of her clients and in her words, as Rhett Butler didn’t say – ‘frankly my dear, I do give a damn!”